What are cookies?

Cookies are small widely used files or devices that are installed on the USER’s browser to store, retrieve or update data. They enable a website administrator to record the USER’s preferences when browsing the website and customise the services offered based on those preferences.

At IMPORTACO we use own and third-party cookies for usage analysis and measurement purposes to make sure that our websites are working properly and enable us to improve our services.

The third-party Cookies we use on IMPORTACO to obtain information on visits, measure and analyse browsing habits on the website, and customise some services are owned by Google Universal Analytics and Investis. Google Universal Analytics and Investis both have access to the data gathered by their devices.

Types of cookies

Depending on their purpose, cookies can be:

  • Technical cookies: these are needed for browsing. Without them the website would not work properly (“user input” cookies for online shopping baskets, multimedia player session cookies, etc.).
  • Customisation or configuration cookies: these enable the web page to recognise the user’s language, the font size, etc.
  • Security cookies: these prevent or hinder attacks against the website or its users.
  • Analysis cookies: these enable user activity to be measured and browsing statistics to be compiled.
  • Advertising cookies: these manage the frequency and content of the ads.
  • Behavioral advertising cookies: these store information on the users to display customised advertising.

Controlling the use of cookies

If you would like to delete the cookies and web beacons that are already installed on your terminal, you can do so from your browser. You can find instructions on how to do so in your browser’s help menu, where the steps for deleting them are explained. For further information:

Internet Explorer

Mozilla Firefox

Google Chrome


Cookies we use

There are different types of cookies on our website and they are used for different purposes. The various cookies we use are listed below.

Cookies Description:

Name Description Type Duration
Google Analytics __utma This cookie is usually established during the first visit. If the cookie is manually deleted, it will be re-established at the next visit with a new ID. In most cases this cookie is used to determine unique visitors to our site and is updated with each page viewed. Third-party 2 Years
Google Analytics __utmb This cookie is used to establish and continue a user session on our site. When a user visits a page on our site, the Google Analytics code attempts to update this cookie. Third-party 30 Minutes
Google Analytics __utmc This cookie operated together with the cookie __utmb to determine if a new session should be established for the user. Nowadays it is not used but it is still here to maintain backwards compatibility with the code of theurchin.js and ga.js. Session cookie Third-party End of  session
Google Analytics __utmt This cookie is normally not present unless the setVar () option is used in the Google Analytics code. The __utmt cookie passes the information to the setVar () method, which creates a specific segment for users Third-party 2 Years
Google Analytics __utmz Saves information of references used by the user to reach the Web site, either directly, a reference link, a web search, an advertising campaign or by email. Calculate the traffic coming from web browsers, marketing campaigns and navigation through our site. Third-party 6 Months
WordPress Cookie PHPSESSID This cookie is used by the PHP encryption language to allow the SESSION variables to be saved on the web server. This cookies is essential for the operation of the web. Own cookie End of  session
Wordpress Cookie qtrans_front_language This cookie is used to track users language preferences  Own Cookie 12 months